也正因为广告化容易陷入这种内耗式博弈，平台才开始尝试寻找摩擦更低、关系更稳定的变现方式。
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，这一点在夫子中也有详细论述
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6. Is it possible to promote affiliate offers on mobile devices? Smartphones are essentially miniature computers, so publishers can display the same websites and offers that are available on a PC. But mobiles also offer specific tools not available on computers, and these can be used to good effect for publishers. Publishers can optimize their ads for mobile users by making them easy to access by this audience. Publishers can also make good use of text and instant messaging to promote their offers. As the mobile market is predicted to make up 80% of traffic in the future, publishers who do not promote on mobile devices are missing out on a big opportunity.